Brand

The overall rating, based on a collection of reviews or ratings, of the item.

Core principles and expected behaviors that guide how the Brand builds and operates.

Clusters of human-benefit outcomes for customers and providers that represent the Brand's intended impact; may be linked to audience segments and impact metrics.

An associated logo.

What the Brand does today and how it operates to advance its purpose.

Strategic focus areas that operationalize the Brand's mission; each pillar may be associated with features, teams, and key performance indicators (KPIs).

The Brand promise: the consistent outcome customers can expect from each interaction.

The enduring reason for a Brand's existence, independent of profit; a durable justification that guides objectives and activities.

Reviews of the item, listing, place, organization, or offer.

A slogan or motto associated with the item.

The future state the Brand seeks to help create for its audiences and context.

An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.

An alias for the item.

A description of the item.

A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.

The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc.

An image of the item. This can be a URL or a fully described ImageObject.

Type to which this subject belongs. Use for membership in a value set (Enumeration), not inheritance. Example: K2 instanceOf mountain; volcano subClassOf mountain.

Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.

The name of the item.

Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.

Associates a term with another vocabulary term that is useful to understand alongside it, without claiming hierarchy or equivalence.

URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.

A CreativeWork or Event about this Thing.

URL of the item.